Scott Morrison

Founder and Designer, 3 x I

| Lower East Side

There are few things in your wardrobe with the staying power of your favorite blue jeans. Skinny, cropped, boyfriend or flared, they’re the things you’ll come back to long after you’ve outgrown those unique pieces you swore you wouldn’t (we’re looking at you fur-lined Birkenstocks and neon gem necklaces). So, how does one go about finding the perfect pair? Enter Scott Morrison, who after years in the denim industry (he founded both Paper denim and Earnest Sewn), has struck blue jean gold with 3×1, his SoHo-based men’s and women’s label that offers limited edition, custom-made and bespoke styles. Not only is his Mercer Street shop filled with over 240 types of denim, but Morrison’s design studio and manufacturing facility are inside too, meaning you can create your one-of-a-kind pair (from sketch to fitting) without ever leaving the store— believe us when we say it’s one of New York’s most special hidden treasures. Here, Morrison sits down with CITIPHILE to reveal his little black book on NYC.

NEIGHBORHOOD STANDBY: My wife and I spend a lot of time in our neighborhood as we have a newborn in tow. We like Blue Ribbon Sushi Izakaya (MAP IT, x), and An Choi (MAP IT, x) for amazing pho and ghost pepper margaritas. We’re also big fans of Mission Chinese (MAP IT, x) and are looking forward to it re-opening soon.

COFFEE OR TEA: Coffee at Lost Weekend on Orchard Street (*Location now closed)  because the owner, Michael Little is one of my favorite people in NYC and his surf-inspired shop has become the neighborhood outpost.

ALL-TIME FAVORITE RESTAURANT: Blanca (MAP IT, x), hands down. My favorite dish is the plankton agnolotti. It’s absolutely a “must-go” while in New York— just plan ahead.

COCKTAIL DE LA NUIT: Ketel One and tonic or a Ketel martini, extra dirty. One of my favorite bars in the city is a little sake bar called Hi-Collar on 10th Street (MAP IT, x); I always stop there before going to Shabu-Tatsu (MAP IT, x) or Rai Rai Ken (MAP IT, x) for dinner.

WHERE TO BRING OUT-OF-TOWNERS: If I’m staying downtown, I’d bring them by 3×1 (MAP IT, x) to see how jeans are made, then to Bar Pitti (MAP IT, x) for a casual dinner or Omen (MAP IT, x) for great Japanese, and then to Madison Square Garden (MAP IT, x) for a Knicks game, followed by drinks at The Jane Hotel (MAP IT, x) to listen to Randy Watson play a few records. If we were exploring the city a bit more, I’d definitely take them to Roberta’s (MAP IT, x) for brunch or dinner the following day; I’ve never had a bad dish at Roberta’s and the pizza is second to none.

MUSIC PICK: I’m a fan of live shows so Bowery Ballroom (MAP IT, x) or Terminal 5 (MAP IT, x) seem to be the places I frequent most. M83 is probably my favorite band, although I recently took everyone in my company to see Future Islands. Still (if I’m being honest), I’d have to say that nothing quite feels the same for me since LCD Soundsystem said goodbye to NYC.

BEST BRUNCH: In my neighborhood, I’m a huge fan of Café Katja (MAP IT, x). My favorite dish is the poached eggs over creamed spinach with a fresh hot pretzel and a beer… it’s tough to beat.

BEST PEOPLE WATCHING: Café Gitane (MAP IT, x) or drinks in the lobby of The Mercer Hotel (MAP IT, x).

HEALTHY STAPLE: Galli on Mercer Street (MAP ITBOOK IT, x) for an arugula salad with grilled chicken and a mint tea. If I’m feeling a little less healthy, I’ll add their “Mad” calamari as my starter.

GUILTY PLEASURE: Lure Fishbar (MAP ITBOOK ITx) or Burger & Barrel (MAP ITBOOK IT, x). It’s hard to beat either’s hamburgers. (It’s no coincidence that they have the same owner, John McDonald.)


FIRST THING I MISS WHEN I’M AWAY: The ease of getting around— the subway is incredibly fast and just about everything I need is a 10-minute walk away.

REGULAR AT: A great little place I go almost every weekend is Essex Street Market (MAP IT, x). It’s a local market with a bunch of artisanal shops and local purveyors. Get their early for the bakery, Pain d’Avignon, or stop by Saxelby Cheesemongers. If you’re up for something really crazy, go to Shopsin’s General Store for breakfast; there’s nothing like it anywhere in the world. Just brace yourself.

DATE NIGHT STANDBY: The perfect spot for us is a nice, quiet place with good food and casual service. Neither of us are stuffy or pretentious so something easy is important. I’m a big fan of the pre-dinner drink date. Bar Belly (MAP IT, BOOK IT, x) is one of my favorites (phenomenal drinks and oysters) as is Attaboy (MAP IT, x)– great drinks in a hidden, speakeasy setting.

TO GET INSPIRED: It’s impossible not to get inspired just walking to and from work everyday in NYC— the people, the food, the excitement, it’s non-stop and for a creative, there’s simply no place better. Museums, art exhibits, concerts and openings… they are my catalyst.

CLOSET CHECK: Is it weird to say that I’m not a huge clothing shopper? I know, I’m in the garment business, but I’ve always worn my own brand’s clothing so my shopping is geared more towards my hobbies (books, art, photography, etc.). Speaking of cameras/photography, the Leica store on West Broadway (MAP IT, x) is amazing as is B & H Photo (MAP IT, x) (in truth, it’s one of the greatest retail experiences in the world). My favorite boutiques in the city are 3×1 and Nike Lab 21 (MAP IT, x).

BEST HOST/HOSTESS GIFTS: I love this little place called Top Hat on Broome Street (MAP IT, x). They’re a distributor and a retail store for cool things like handmade notebooks and pens.

GROOMING BLACK BOOK: Benjamin Parker Thigpen (x)– best men’s grooming in the book (…but he’s not really in the book).

FIT PICK: I try to work out three times a week unless I’m traveling. I go to Mendez Boxing (MAP IT, x) and my trainer, Sam de Cubber is nothing short of fantastic.

ULTIMATE NY MOMENT: If you live in the city for 20 years, there’s simply too many to mention, honestly. That being said, NYC is the place where literally anything can happen— and it will. CP

Scott’s New York

From L to R: First Row: Inside An Choi; 3×1 denim; Roberta’s pizza; Outside The Jane Hotel. Second Row: Plate at Mission Chinese Food; Essex Street Market; A photo book at Top Hat; Oysters at Bar Belly.


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