Photography by Trevor Smith

Meredith Melling and Valerie Boster

Co-Founders, La Marque

| Noho | Upper East Side

What do you get when you pair two former Vogue editors with a Wintour-worthy style acumen and a business sense that’d make Mama Kardashian proud? La Marque, a tony, new-age fashion consultancy with top-tier clients like Theory and Karlie Kloss. The brainchild of Meredith Melling and Valerie Boster, the company helps create modern brand identities that are both visible and consistent— that means assisting brands in everything from model casting and styling to editorial and social media content, advertising and collaborations. To say it falls within the duo’s wheelhouse is an understatement— as Vogue’s former Senior Market Editor, Melling knows what shoppers want out of a brand today, while Boster is well-versed on all-things production (as the fashion mag’s Bookings Editor, she oversaw every aspect of its shoots including casting models and hair and make-up). As if we ever had a doubt, the two are certainly making their marque. Here, they sit down with CITIPHILE to reveal their little black book on NYC.

NEIGHBORHOOD STANDBY: MM: Indochine (MAP ITBOOK IT, x). I love their spicy beef salad.
VB: The penne a la siciliana at Sette Mezzo (MAP IT, x)– it reminds me of my youth and it’s great comfort food.

COFFEE OR TEA: MM: Coffee from La Colombe (MAP IT, x)– it’s STRONG!
VB: Tea. The best cup is at at home because my fiancé is British and he takes pride in its preparation and presentation.

ALL-TIME FAVORITE RESTAURANT: MM: Raoul’s on Prince Street (MAP IT, BOOK IT, x) for the steak au poivre.
VB: Sitting at the bar at Sushi Yasuda (MAP IT, x). The fish practically melts in your mouth.

COCKTAIL DE LA NUIT: MM: A lychee martini at Indochine.
VB: The bartenders at Freeman’s (MAP IT, BOOK IT, x) are incredible mixologists. Angel’s Share (MAP IT, x) and Little Branch (MAP IT, x) are also great.

AFTER-WORK HAPPY HOUR: MM: The Happiest Hour (MAP IT, x).
VB: The Carlyle (MAP IT, BOOK IT, x).

LADIES LUNCH: MM: Le Charlot (MAP IT, x).

GIRLS NIGHT OUT: VB: Dinner at Indochine.

MUSIC PICK: MM: The Beacon Theatre (MAP IT, x) for its intimacy.

BEST BRUNCH: MM: Narcissa (MAP IT, BOOK IT, x)— it’s close to home and they have mini cinnamon buns!
VB: JG Melon (MAP IT, x)– I can’t resist their bacon cheeseburger.

BEST PEOPLE WATCHING: MM: The Whitney downtown (MAP IT, x).
VB: Central Park on the weekends.

HEALTHY STAPLE: MM: Siggy’s (MAP IT, x) for lentil garlic soup.
VB: Siggy’s for the summer tomato and almond salad.

GUILTY PLEASURE: MM: Ice cream. I just discovered Ample Hills Creamery in Brooklyn (MAP IT, x).
VB: Rubirosa’s (MAP IT, BOOK IT, x) pizza à la vodka.

NY’S BEST-KEPT SECRET: MM: 8 am breakfast at The Smile (MAP IT, BOOK IT, x).
VB: Woody Allen and his jazz band at Café Carlyle (MAP IT, BOOK IT, x) on Mondays.

FIRST THING I MISS WHEN I’M AWAY: VB: How efficient this city is, you can get almost anything done and delivered in 24 hours.

REGULAR AT: MM: I get acupuncture facials with Soo-Mi Hwang (MAP ITx).
VB: Sitting outside at Corrado on 70th Street (MAP IT, x) with a morning pastry, tea and the paper.

DATE NIGHT STANDBY: MM: Minetta Tavern (MAP IT, BOOK IT, x)— it’s where my fiancé and I had our first date. Now we go for the nostalgia AND the burgers.
VB: Felice on the Upper East Side (MAP IT, BOOK IT, x), it’s always quiet and they are the same owners as Sant Ambroeus so the pasta is perfection.

DELIVERY GO-TO: VB: Postmates.

TO SEE AND BE SEEN: VB: Any place Jon Neidich owns.

TO RELAX AND UNWIND: MM: My roof deck!
VB: Aire in Tribeca (MAP IT, x) or The Cowshed (x) at SoHo House (MAP IT, x).

CLOSET CHECK: MM: My style is New England with a 70’s twist. My favorite shops are New York Vintage (MAP IT, x), Warm (MAP IT, x) and Fivestory (MAP IT, x).
VB: I’d describe my style as tailored tomboy. I love pieces by The Row, Céline (MAP IT), Ellery and Brock.

FOR THE KIDS: MM: Makie on Thompson Street (MAP IT, x).

BEST HOME DÉCOR: MM: My home is paired-down bohemian. My decorators, Ashe & Leandro (x), do all the legwork, but I do love to troll ABC Carpet & Home (MAP IT, x)!
VB: I’m drawn to a mix of vintage and modern; I keep the color palette pretty light: natural tones, white and light grey with shots of emerald and navy.

BEST HOST/HOSTESS GIFTS: MM: Astor Place Wines (MAP IT, x)!
VB: The Apartment (MAP IT, x).

BEAUTY BLACK BOOK: MM: Soo Mi! And Kyle White (x), colorist at Oscar Blandi (MAP IT, x).
VB: Harry Josh (x) at Serge Normant at John Frieda (MAP IT, x) for all my color and cut needs.

FIT PICK: MM: I box twice a week at Punch Fitness on Madison (MAP IT, x). I do pilates 3 times a week at New York Pilates (MAP IT, x), and I squeeze in a SoulCycle class with Becca (x) at the NoHo studio (MAP IT, x) whenever I can. I also LOVE to take a class at Nicole Winhoffer Studio (MAP IT, BOOK ITx) class with Nicole Winhoffer on the weekends.  I plan to get back into SLT (MAP IT, x) once my pregnancy is over too!
VB: Yoga with Kumi Sawyers (x) at Sky Ting (MAP IT, x).

ULTIMATE NY MOMENT: MM: My fiancé and I were walking down Lafayette Street one night and he turned to me and said, “With you, even the ordinary is extraordinary. Will you marry me?” That’s sort of how I feel about NY– even the most seemingly ordinary moments are quite extraordinary. After my fiancé proposed, we went to Indochine.
VB: Having to wait for Gossip Girl to finish shooting on my block before being able to access my building. CP

Meredith and Valerie’s New York

From L to R: First Row: Womenswear at Fivestory; Delicata squash from The Smile; Inside Freeman’s; Rubirosa vodka pizza. Second Row: Details by Céline; Inside The Whitney; Steak au poivre at Raoul’s; Sky Ting Yoga.

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