Love Buds | Popup Florist

FOR BLOOMS THAT SAY “BE MINE,” THIS NEW YORK CITY FLOWER SHOP NAILS IT (NO MATTER YOUR VALENTINE).

As if our candy-coated, bloom-bedecked Insta feeds let us forget, D Day— err, “V Day” is now around the corner which means so too is the rush on the season’s three C’s: that’s Cards, Candy and Carnations, mind you… And sure, while we don’t necessarily subscribe to said formula, we can’t help but feel there’s something lovely about giving one another “thinking of you” tokens— be they sweet little notes, small surprises or fresh flowers. To us, the best gifts are personal which is why we were thrilled when we came across Popup Florist, the one year-old plant and flower shop and the antidote to cookie-cutter arrangements.

Nestled in New York City’s Gansevoort Market, the tiny shop is the work of florist Kelsie Hayes, who after working in the fashion industry, ultimately decided to shift her design eye from bloomers to blooms. Hayes draws heavily on her knowledge of texture and color palettes when it comes to arranging her seasonal creations which feature plants she sources from Southern California and flowers she picks at the local markets daily. Popup’s bouquets are tied with printed silk neck scarves that Hayes designs herself, while in-water packages come in hand-painted ceramic pots, boxes or apothecary-like glass bottles. As for the shop’s selection of succulents and cacti, many are potted with cheeky googly eyes.

Seasonal blooms line the shelves of the shop; Hayes with one of her arrangements.

Naturally, her client roster has come to include CP contributors like Cushnie et Ochs and Baja East (plus, The Whitney Museum, SoHo House, Barneys New York, etc.). Unnaturally, she’s still extremely affordable (think $15 for a bouquet; $55 for a major arrangement). Edited and individual, Popup’s buds are also the first florals to be available via Postmates rendering the entire process— from order to delivery— seamless. “I think being able to get anything on demand in a city like New York is so amazing,” says Hayes. “The best part about being a Postmates partner is that the delivery fee is $2.99, which is sort of unheard of; in the floral world, it’s been known to cost more than the actual arrangements.”

At the moment, Hayes has a Valentine’s Day special for every personality, including an all-baby’s breath bouquet for the minimalist, tulips for the romantic, single stems for the femme fatale, mixed seasonal bouquets for the traditionalist, and a brightly-hued, “funky” arrangement (featuring antherium stems tied with twine) for the free-spirited and art-minded. “One flower you won’t see is the red rose,” adds Hayes. “For Valentine’s Day, I like to incorporate red by using other florals– my favorite being the anemone that we get from France, though we also use ranunculus, fringe tulips and lisianthus (which are shop staples year-round). I buy all of our greenery from local farms and incorporate interesting florals from South America, Holland and France. We really specialize in creating unique bouquets in interesting color palettes that I think make more of a statement than a dozen red roses!” We’d have to agree– no matter which blooms you choose, Hayes’ designs say “be mine” in the most uniquely thoughtful way.

A selection of Valentine’s Day offerings

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