On Our Radar: Sweet

THE WORLD’S FIRST-EVER SNAPCHAT MAGAZINE IS JUST AS ADDICTING, ALBEIT INGENIOUS AS IT SOUNDS.

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With the digital landscape becoming more fast-paced by the day (especially in NYC where proverbial “brakes” are about as common as non-surge, rush hour Ubers), it’s about time that the print culture finds a way to catch up. So, who can we thank for finally hearing our cry for fresh news faster and more often? That’d be this week’s CITIPHILE and Sweet Editor-in-Chief Luke Crisell and his fellow “Sweet-mates.” A fashion-meets-travel-meets-art-and-design platform, Sweet is the world’s first Snapchat-based magazine (we’re way impressed, Hearst). Using the widely-popular snapshot app, new stories are published daily and can be found in the “Discover” section above recent story updates- whether that’s what to eat when vacationing in Merida, Mexico or how to pull off pink shoes like a gentleman. As we well know, Snapchat’s messages disappear about ten seconds after viewing (unless, that is your friends are anything like ours; then, those unfortunate selfies will live to see another day via sneaky screen shots). While Sweet’s articles circulate a bit longer (24-hours to be exact), the ephemeral quality of the app’s disappearing content is at the new-wave media outlet’s core. Incorporating elements of text, photo and video, Sweet’s features grab our attention quickly, at times even inspiring us to put down our phones and explore our surroundings (they recently featured Rosalind Fox Solomon’s gallery exhibition in a similar art round-up too). At one time, our Snapchat “Discover” section was a last resort (an avenue for further procrastination after checking our inboxes and everyone else’s snap stories multiple times), but Sweet’s taken that tab to new heights: first. Alas, the dawn of a Sweet, new day. CP

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